The sour movement

Digital Campaign for Johnnie Walker, Diageo
Art Direction

Agency: Rascal
Copywriter: Vily Galazoula
Co-Art: Marily Voulgari
Video: Top Cut, Adel Sanousi

Objective: To create an engaging platform for both barmen and users so they are introduced to the 3 new Johnnie Walker cocktails.
Approach: A facebook application where barmen would be the embassadors of the new cocktails and a 3d innovative video presentation @ the branded party events.

FB Application

Photo Gallery

Main Page

Video Player

Launch Video
The video was presented @ the branded party events on a special very thin see-through screen so it gives the illusion that it flows in the air.