The tree of originality

Digital Campaign for Haig, Diageo
Art Direction

Agency: Rascal
Copywriters: Stella Koureli, Vily Galazoula

Facebook Application establishing the connection of the brand with the Jazz and Indie music genres.
Curators and users were posting articles on the tree of originality, highlighting the influences and roots of these types of music.

Design (Facebook i-frame tab)

User Profile